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Building on potential
Our story
Meijer has been in the potato business since 1920. Our story starts with Kees Meijer Sr when he became a potato trader, more than 100 years ago. He wanted to give his family and himself a better life. His entrepreneurial spirit and focus on the potential of potatoes were essential for his success and still form the foundation of Meijer Potato.
Building on potential
Kees Sr started as a trader. When his son Henk joined the business, he added an international, customer-oriented approach with which he further developed the company. Later, his grandson Kees Jr also joined the family company. He became the driving force behind the expansion of the company into a potato chain. Today, the fourth generation of the Meijer family has joined the company. Meijer management and former and current staff contributed to the company’s entrepreneurial spirit by expressing their own talent and vision in their work. In this way, we both utilize and nourish people’s potential.
Our people built a solid base for Meijer Potato. The history nourishes our faith in the potato, in its potential as food and as a source of economic value and welfare. We have a great deal of trust in our people who fulfil that potential. Potatoes are an important source of personal and economic growth and our means to contribute to more enjoyment and wellbeing.
Mission
Everybody deserves to enjoy food.
We build on the potential of potatoes and our people to develop new varieties. We anticipate changing circumstances and focus on greater availability and enjoyment.
We develop and market high value potatoes that make a difference to people around the world.
Our development
Through the years, we have been active in various aspects of the potato chain; as packers, processors, growers and traders. Through our trading activities, we have built up a connection with the market that we cherish. This makes us aware of the changing demand, new markets and challenging circumstances for growers, processors and customers. Since we started the breeding and development of potato varieties, we have been able to respond to the changes even better. We breed potatoes from within our vision of the changing demand and new opportunities.
“Awareness, it all starts with knowing yourself well”.
- Willem in 't Anker
Our passion and focus
Nowadays, we focus ourselves on breeding and marketing, our passion and our origin. With innovations we are able to develop even better varieties that come onto the market more rapidly and make the potato chain more sustainable and improved. In this way, we help growers, customers, processors and other stakeholders.
It is our passion to find the best potato genetics and develop them for people to enjoy. This is of benefit to the potato value chain. This is how we contribute to a better world.
Meijer Potato
Building on potential