PotatoWorld Magazine on Meijer Potato
October 01 2020
One century after the first boat carrying potatoes from trader and exporter Kees Meijer senior was loaded, his trading company has evolved into a modern potato breeding company. Based in Rilland, Erika den Daas has now been in charge of Meijer potato as a director for almost three years.
The full interview with the director of Meijer Potato discusses topics like:
- Meijer Potato’s new corporate vision
- Developing new varieties in a customer-oriented way
- Being a breeding company instead of a seed
potato trading company
