This is how Meijer Potato develops new potato varieties [video]
November 25 2020
Potato variety development. Meijer Potato's core activities explained
Meijer Potato always monitors the potato value chain closely. Through our understanding of the market, we can determine what varieties are needed in answer to demand in the industries for french fries, crisping or salad potatoes.
Our Research and development team translates thoses insights into genetics with a focussed crossing program. In this video, our R&D manager, Guus Heselmans, explains the process of developing new varieties at Meijer Potato and how we build on the potential that we see.
