High value potato varieties

Access to food is not self-evident in all areas of the world. We face challenges in the availability of land and water, in climate and regulations, while the global demand for potatoes grows as a primary good and as a comfort food.

Our potato varieties allow us to respond to the changes in the potato value chain. We talk and listen to many different players in the chain and translate this into a clear vision for the future. As the development and market acceptance of potato varieties takes a long time, some 8-12 years depending on the market, it is important to make a distinction between trends and hypes. Hypes usually weaken or disappear within a few years. Meijer Potato makes an assessment of what will be important in ten years’ time throughout the potato value chain. It is on the basis of this vision that we determine how best we can respond as a company.

“The development of a new potato variety takes an average of 8 to 12 years. Together with partners in the chain, we aim to shorten this period”.

- Guus Heselmans

Potato varieties that make a difference

Our potatoes make a difference in challenging circumstance and respond to changing market demands. We translate our knowledge of genetics and insights into the potato value chain worldwide to varieties with an added value. In this way we contribute to the better application of potatoes over the whole world under diverse circumstances.

Added value of our varieties

We utilize potato genetics and the potential of our people and organization to develop potato varieties that offer better results when it comes to challenges in terms of yield, trade, and processing. We also respond to market changes such as the increasing need for tasty, healthy, easy to prepare meals, or the increase in demand for potatoes in new sales markets and applications. In this way, we work towards a more enjoyable and better life for others and ourselves.

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